Nonprofit marketing covers everything an organization does to get its mission in front of the right person and move them to act, from website copy to social media to the words on a donation button. Most of what passes for nonprofit marketing is really just a newsletter and a prayer. The articles here cover the strategy underneath it: who you're actually talking to, what you want them to do, and how to say it so it lands. Related reading lives under Brand Strategy and Donor Communications, since none of these work well in isolation from the other two.
Most nonprofit marketing plans read like mission statements. Here's a strategy built around specific numbers and a call to action people can't scroll past.
Read the article →Research from Nielsen Norman Group gives you about ten seconds. Here's the line-by-line audit we run before rewriting a nonprofit's website copy.
Read the article →We publish new nonprofit marketing articles regularly. Check the blog for the latest.
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