Brand Strategy
Nonprofit Brand Strategy: Why Your Logo Isn't the Problem
Board members ask for a new logo. What they actually need is a reason people can repeat in one sentence. Here's the difference.
Read the article →Brand Strategy: Strategy Nonprofits Can Actually Use
Brand strategy answers one question: what makes your organization different from every other group doing similar work, in a sentence a stranger could repeat correctly. It has almost nothing to do with your logo and everything to do with the positioning underneath it. These articles cover how to find that sentence, test it, and carry it consistently across every channel your organization uses. Related: Nonprofit Marketing and Cause Marketing, both of which depend on a brand strategy that actually holds up.
Brand Strategy
New Brand Strategy articles are on the way
We publish new brand strategy articles regularly. Check the blog for the latest.
Visit Good Trouble Talk →
Brand Strategy
New Brand Strategy articles are on the way
We publish new brand strategy articles regularly. Check the blog for the latest.
Visit Good Trouble Talk →Sources we follow on brand strategy
Nonprofit Marketing Guide
Weekly nonprofit marketing tactics, email and social benchmarks.
Beth Kanter
Research-backed writing on networked nonprofits and digital strategy.
NonProfit PRO
Fundraising, direct response and donor data coverage for practitioners.
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