Donor Communications: Strategy Nonprofits Can Actually Use

Donor communications are every email, letter, and update a donor receives between gifts, and they decide whether someone gives a second time far more than any single appeal does. Most donor communications default to sounding like a request wearing a thank-you note as a disguise. These articles cover how to write updates and asks that treat a donor like a partner in the work, not a recurring transaction. See also Fundraising Strategy and Digital Fundraising for the campaigns these communications support.

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