Aniffe's editorial blog on nonprofit marketing, fundraising strategy, and honest social impact. Written by Alex Morgan for people who'd rather build something that works than something that just looks good in a board deck.
Most nonprofit marketing plans read like mission statements. Here's a strategy built around specific numbers and a call to action people can't scroll past.
Read the article →Research from Nielsen Norman Group gives you about ten seconds. Here's the line-by-line audit we run before rewriting a nonprofit's website copy.
Read the article →Guilt-heavy appeals convert once and burn a donor out. Here's the fundraising strategy framework we use instead, with the retention numbers to back it.
Read the article →Most cause marketing pitches are decoration deals dressed up as partnerships. Here's how to tell the difference before you sign anything.
Read the article →Board members ask for a new logo. What they actually need is a reason people can repeat in one sentence. Here's the difference.
Read the article →There's a specific sentence pattern that turns a donor update into a begging letter. Here's how to spot it and what to write instead.
Read the article →Most digital fundraising campaigns lose the gift at the donation form, not the ad. Here's the checkout audit that found ours.
Read the article →A funder once asked us to defend a chart in a board meeting. We couldn't. Here's the impact reporting standard we built after that.
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