Fundraising strategy is the plan behind the ask: who you're asking, how often, through which channel, and what happens after someone says yes. It's easy to confuse a busy fundraising calendar with a working fundraising strategy. They're not the same thing, and the difference shows up in your retention numbers before it shows up anywhere else. These articles focus on asks that build long-term donor relationships instead of burning through a list for one good quarter. See also Digital Fundraising and Donor Communications for the channels and follow-through that make a strategy actually work.
Guilt-heavy appeals convert once and burn a donor out. Here's the fundraising strategy framework we use instead, with the retention numbers to back it.
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Visit Good Trouble Talk →We publish new fundraising strategy articles regularly. Check the blog for the latest.
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